What is Minimalism Life?
Minimalists don’t focus on having less. We focus on making room for more: more time, more passion, more creativity, more experiences, more contribution, more contentment, and more freedom. Clearing the clutter from life’s path helps make that room.
Publishing weekly journal articles, weekly essays, and monthly email letters direct to your inbox throughout the year, we want to share with you different areas and perspectives of minimalism that can inspire you to lead a more fulfilling, healthier, and most importantly, meaningful life.
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Our Brand Design
We worked with Italian graphic designer Alessandro Scarpellini to help us create an identity that represents minimalism both in design and life.
The brand design is centred around The Ouroboros, which is an ancient symbol depicting a serpent or dragon eating its own tail. The Ouroboros often symbolises self-reflexivity, introspection, or cyclicality, especially in the sense of something constantly re-creating itself, the eternal return, and the phoenix, which operate in cycles that begin anew as soon as they end.
We felt this was a strong basis to build our brand identity and communicate the message that minimalism contains many ingredients to live a simple, focused, well-balanced, and well-curated life.