What is Minimalism Life?
Minimalism Life is based on the idea of living a more focused and fulfilling life with fewer meaningless material possessions and fewer distractions. However, what one can possess is of high quality, long-lasting, carefully considered, and draws on minimalist sensibilities.
Publishing weekly journal articles and monthly newsletters throughout the year, as well as four thematic digital volumes, we want to share with you different areas and perspectives of minimalism that can inspire you to lead a more fulfilling, healthier and most importantly, happier life.
Our brand design
We worked with Italian graphic designer Alessandro Scarpellini to help us create an identity that represents minimalism both in design and life.
The brand design is centred around The Ouroboros, which is an ancient symbol depicting a serpent or dragon eating its own tail. The Ouroboros often symbolises self-reflexivity, introspection, or cyclicality, especially in the sense of something constantly re-creating itself, the eternal return, and the phoenix, which operate in cycles that begin anew as soon as they end.
We felt this was a strong basis to build our brand identity and communicate the message that minimalism contains many ingredients to live a simple, focused, well-balanced and well-curated life.